Turning Leads Into Revenue With End-to-End Attribution
Published on: 13/12/2025
How Marquatica uses end-to-end attribution and a high-touch strategy to turn leads into measurable revenue and prove ROI from first click to final sale.
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The State of Social Performance: What Actually Works Now
Published on: 13/12/2025
Social media performance is changing fast. As platforms become more saturated, visibility is no longer driven by volume but by impact. This piece breaks down what the latest performance data reveals about video, carousels, Facebook, YouTube, and the growing importance of activation-driven content, and how brands should adapt their social strategy in 2025 heading into 2026.
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Spending Resources during an Industry Downturn
Published on: 13/09/2024
Maximizing Marketing Resources During a Marine Industry Downturn: Proven Strategies for Growth and Lead Generation
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The Bullwhip Effect
Published on: 01/06/2021
Boat sales surged during the pandemic, creating a unique market imbalance known as the "Bullwhip Effect." Learn how to navigate this seller-driven environment and secure a fair deal on a new or used boat. This article covers strategic tips like being patient, flexible, casting a wide search, and doing your homework to make a smart purchase in today's unpredictable market. Don't let market volatility keep you off the water—equip yourself with the tools to beat the Bullwhip Effect!
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